Brand film
Our story
Better products. Better business. Better planet.
Humble Group is a Swedish FMCG group on a mission to make better choices the easy, default choice — in everything from what we eat and drink to how we care for ourselves and our homes.
The group brings together fast-growing challenger brands and established category leaders across snacking, nutrition, personal care and distribution. Together, these companies share know-how, manufacturing capacity and global reach while keeping their own identity and entrepreneurial drive.
Solent joined the group to accelerate the same mission across the UK and international retail — designing and producing products that help people feel better, in a more sustainable way.
Four segments
How the group is organised
Future Snacking
Better-for-you snacking and confectionery — reduced sugar, plant-based, naturally indulgent.
Quality Nutrition
Functional foods, supplements and superfoods supporting an active everyday life.
Sustainable Care
Personal and home care that replaces single-use plastic with planet-friendly alternatives.
Nordic Distribution
Distribution platforms serving thousands of retailers across the Nordics.
Sister companies
Some of the brands we share a roof with
Solent Group
Leading supplier of branded, licensed and proprietary FMCG products across personal care, household and snacking.
The Humble Co.
Born from a dentist's idea — bamboo toothbrushes and plastic-free oral and personal care, loved worldwide.
Pändy
Market leader in sugar-reduced confectionery in Sweden and Norway. Iconic Swedish candy, reinvented.
True Co.
100% plant-based, plastic-free, sugar-free chewing gum and lozenges sold across Europe.
Body Science
Protein, creatine and performance supplements with a deep B2B and D2C footprint across Australia.
Go Superfoods
Premium organic superfoods under Green Origins, Rainforest Foods, Puira and Sevenhills Wholefoods.
Privab
Nationwide trade and logistics partner across confectionery, snacks, sports nutrition and beverages.
Tweek
One of the market leaders in sugar-reduced sweets — natural ingredients and fibre, up to 50% fewer calories.
Investors, press, partnerships
Looking for Humble Group?
Annual reports, group news, IR contacts and the full portfolio of companies live on the Humble Group website.
Go to humblegroup.com
